OpenAI's New Shopping Feature in ChatGPT Puts Pressure on Google Stock

OpenAI has introduced a shopping feature within ChatGPT, allowing users to receive product recommendations and directly access retailers such as Amazon and Walmart. While checkout happens off-platform, the shopping feature is designed to offer users convenience and personalization. Product suggestions are based on user preferences, online reviews, and sources like Reddit.

OpenAI Photo by Levart_Photographer on Unsplash

OpenAI hasn’t finalized how affiliate revenue will work, but says it’s experimenting. With goals of growing revenue from $4 billion in 2024 to $125 billion by 2029, features such as ChatGPT Shopping and its AI agent "Operator" could become key drivers.

This development has impacted Alphabet Inc. (GOOG), Google's parent company. As of the latest trading session, GOOG shares are down approximately 1%, reflecting investor concerns over OpenAI's growing influence in the search and e-commerce sectors.